Advertising and Public Relations (17)

Disney Channel use slogans to advertise the channel.

• Everything You Ever Imagined and More April 18, 1983–September 1983
• Family Entertainment You Can Trust. September 1983–1985
• For the Family. All of It. 1985–1986
• Disney's Our Channel 1986–1988
• America's Family Network 1988–1997
• Our Stars, Your Place. Everyday. 1997–2002
• Express Yourself 2001–December 31, 2007
• Made Just for You 2002–2009
• Dreams Come True 2009
• Believe in Yourself January 1, 2010-February 2, 2010
• Follow Your Dreams February 2, 2010–May 28, 2010
• It's On! May 28, 2010-September 7, 2010
• The Best Place To Be. September 7, 2010–present

Also, Disney Channel only airs commercials of their programming advertising themselves only. With advertising through television, Disney Channel reaches a broad audience. During the commercial break, the audience is convinced to watch a new television series, next episodes of their favorite shows, latest original movie, etc. Disney Channel also sponsors. In 2008. Disney Channel UK teamed up with Woolsworth for a talent show called My School Musical based on Disney Channel's original movie, High School Musical.

Consumer Decision Making (6)

Disney Channel is a product that is considered a want. The market does not need to or have to watch the shows or buy the products related to Disney Channel. Disney Channel consumers want to enjoy the favorite entertainment and are willing to support it. Although most of Disney Channel's market is made up of children and teenagers, the consumers are also adults. These adults are mainly parents of the viewers who purchase the goods for their children.

The Marketing Environment (4)

The demography of Disney Channel viewers are children including tweens from ages 8 to 14. Tweens are the main consumers of Disney Channel products from DVD sets of the television shows to the soundtracks. Also, multiculturalism is present in Disney Channel; many ethic groups tune into the network and are represented on the channel. Another environmental fact Disney Channel faces is competitive factors. Other networks such as Cartoon Network and Nickelodeon share the same demography and industry.

History and Mission Statement

Owned by The Walt Disney Company, the Disney Channel has be established since April 18, 1983. With The Walt Disney Company's mission statement:

"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.",

the Disney Channel's goal is  to stream entertainment television for children with original series and movies. The first airing show was Good Morning, Mickey! starring Disney Channel's iconic mascot, Mickey Mouse. Now, Disney Channel is part of Disney Channels Worldwide, which includes Disney XD, Playhouse Disney, Disney Cinemagic, Hungama TV and Radio Disney. Disney Channel has launched the careers of many celebrities such as Britney Spears, Jennifer Love Hewitt, Fergie, Justin Timberlake, and Keri Russell. Disney Channel continues to launch people's careers including Miley Cyrus and Selena Gomez, extending into the music, cinematic industries and more.

Retailing (15)

Today, I decided to visit a store called UNIQLO. After seeing the advertisements in almost every subway cart and feeling the winter temperatures, I visited UNIQLO for they sold heat generating clothing, called Heattech, that would prevent bulking outfits. With only one location in the United States, I was lucky that is was in New York City. Located in Soho, they neighborhood was a bit crowded full of shoppers. I felt somewhat overwhelmed but excited to check out the product. After arriving, I was a bit confused and disoriented. The store was crowded with consumers and somewhat disorganized. After about 5 minutes of wandering aimlessly, I gave in to search for assistance. I found help quickly and asked for the coats but to my surprised he acknowledge that not all the clothing was Heattech. With the ads on the trains, I was under the impression that everything from coats to socks were Heattech. This made my search  even more difficult. Although there was a section for the Heattech clothing on each of the 3 floors, I found several of the products out if its place. Once I choose some products to try out, nothing I originally planned on buying for the socks and gloves I also needed were sold out, I stood on a line for check out. There were about 10 people in front of me and 10 registers. It didn't take long for me to reach the front of the line. As I stood patiently for my turn, the cashier calls for next person on line with credit or debit and this repeats about 10 times. I felt as if the store did not want my cash; isn't it more reliable? I finally reached a register and the cashier was quiet but polite and my shopping experience was over. Overall, I was satisfied with the prices and customer assistance but the fast, busy crowd was very distracting and nerve wrecking. I will try to go visit the store again when I have more time; hopefully, I will have a more pleasant experience.

I wasn't able to take any pictures of the store but here is a picture of my products.  I bought a down feather coat, a Heattech sweater, a Heattech body warmer, and Heattech leggings.

Where Do My Clothes Come From?

I looked up where my clothes where made: my Converse sneakers, jeans, and coat were all made in China, my Paramore band t-shirt was assembled in Mexico with components from the United States, and only my American Appearl hoodie was made in the United States.

Developing a Global Vision (5)

Disney Channel is a multinational corporation that airs in over 160 countries around the world including Italy, Spain, Japan, and Brazil.