Friday, December 17, 2010

Advertising and Public Relations (17)

Disney Channel use slogans to advertise the channel.
  • Everything You Ever Imagined and More April 18, 1983–September 1983
  • Family Entertainment You Can Trust. September 1983–1985
  • For the Family. All of It. 1985–1986
  • Disney's Our Channel 1986–1988
  • America's Family Network 1988–1997
  • Our Stars, Your Place. Everyday. 1997–2002
  • Express Yourself 2001–December 31, 2007
  • Made Just for You 2002–2009
  • Dreams Come True 2009
  • Believe in Yourself January 1, 2010-February 2, 2010
  • Follow Your Dreams February 2, 2010–May 28, 2010
  • It's On! May 28, 2010-September 7, 2010
  • The Best Place To Be. September 7, 2010–present
Also, Disney Channel only airs commercials of their programming advertising themselves only. With advertising through television, Disney Channel reaches a broad audience. During the commercial break, the audience is convinced to watch a new television series, next episodes of their favorite shows, latest original movie, etc. Disney Channel also sponsors. In 2008. Disney Channel UK teamed up with Woolsworth for a talent show called My School Musical based on Disney Channel's original movie, High School Musical.

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