Thursday, December 16, 2010

History and Mission Statement

Owned by The Walt Disney Company, the Disney Channel has be established since April 18, 1983. With The Walt Disney Company's mission statement:
"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.",
the Disney Channel's goal is  to stream entertainment television for children with original series and movies. The first airing show was Good Morning, Mickey! starring Disney Channel's iconic mascot, Mickey Mouse. Now, Disney Channel is part of Disney Channels Worldwide, which includes Disney XD, Playhouse Disney, Disney Cinemagic, Hungama TV and Radio Disney. Disney Channel has launched the careers of many celebrities such as Britney Spears, Jennifer Love Hewitt, Fergie, Justin Timberlake, and Keri Russell. Disney Channel continues to launch people's careers including Miley Cyrus and Selena Gomez, extending into the music, cinematic industries and more.

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