The Marketing Environment (4)

The demography of Disney Channel viewers are children including tweens from ages 8 to 14. Tweens are the main consumers of Disney Channel products from DVD sets of the television shows to the soundtracks. Also, multiculturalism is present in Disney Channel; many ethic groups tune into the network and are represented on the channel. Another environmental fact Disney Channel faces is competitive factors. Other networks such as Cartoon Network and Nickelodeon share the same demography and industry.