Thursday, December 16, 2010

Retailing (15)

Today, I decided to visit a store called UNIQLO. After seeing the advertisements in almost every subway cart and feeling the winter temperatures, I visited UNIQLO for they sold heat generating clothing, called Heattech, that would prevent bulking outfits. With only one location in the United States, I was lucky that is was in New York City. Located in Soho, they neighborhood was a bit crowded full of shoppers. I felt somewhat overwhelmed but excited to check out the product. After arriving, I was a bit confused and disoriented. The store was crowded with consumers and somewhat disorganized. After about 5 minutes of wandering aimlessly, I gave in to search for assistance. I found help quickly and asked for the coats but to my surprised he acknowledge that not all the clothing was Heattech. With the ads on the trains, I was under the impression that everything from coats to socks were Heattech. This made my search  even more difficult. Although there was a section for the Heattech clothing on each of the 3 floors, I found several of the products out if its place. Once I choose some products to try out, nothing I originally planned on buying for the socks and gloves I also needed were sold out, I stood on a line for check out. There were about 10 people in front of me and 10 registers. It didn't take long for me to reach the front of the line. As I stood patiently for my turn, the cashier calls for next person on line with credit or debit and this repeats about 10 times. I felt as if the store did not want my cash; isn't it more reliable? I finally reached a register and the cashier was quiet but polite and my shopping experience was over. Overall, I was satisfied with the prices and customer assistance but the fast, busy crowd was very distracting and nerve wrecking. I will try to go visit the store again when I have more time; hopefully, I will have a more pleasant experience.

I wasn't able to take any pictures of the store but here is a picture of my products.  I bought a down feather coat, a Heattech sweater, a Heattech body warmer, and Heattech leggings.

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