In early 2010, Disney Channel announced that their marketing strategy will revolve around the "modern face" and new group of children that are more tech savvy. Hannah Montana is a television show that has helped with this new marketing approach. With millions of Hannah Montana books, cds, and movie box office sold throughout the world, the television series has developed a "modern face" for Disney Channel. Also, Disney used interactive marketing by creating game shows, Hannah Superfan and Hannah-oke, that allows fans to fight for the title of the biggest Hannah Montana fan and sing along to songs from the hit show. Recently, the cast of Mean Girls 2 was announced listing most of the actresses from Disney Channel shows; this helps diversify Disney Channel's audience by attracting the audience who loved the first installment of the movie.
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