Developing and Managing Products (11)

The Disney Channel is constantly creating new products by airing new television shows and original movies. On April 18, 1983, Disney Channel was a new-to-the-world product that presented itself for the first time to its market. Also, each program aired on the network was a new-to-the-world product provided by Disney Channel. Recently, Disney Channel has had tremendous success with the High School Musical series. After the first film and its reception, the movie signed up for a sequel and triquel. By 2011, "Sharpay's Fabulous Adventure," an original movie spin-off of "High School Musical" will be released. Another new product for 2011 is the expansion of the "Wizards of Waverly Place" product line by premiering the sequel to "Wizard of Waverly Place: The Movie."