Friday, November 5, 2010

Sales Promotion and Personal Selling (18)

Dream It, Play IT, Rock It, Sweepstakes

The Disney Channel has promoted contests such as Dream It, Play IT, Rock It, Sweepstakes in order to promote its television show, Hannah Montana. Winners received items such as a Limited Edition Hannah Montana PSP Entertainment Pack signed by Miley Cyrus the actress who plays the lead role.

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